Split testing your landing page is crucial if you want to improve your conversion rates and boost your business overall.
The good news?
With the right tools like Systeme.io, creating a split test for your landing page is super easy and fast.
I’ll walk you through how to set up a split test in Systeme.io step by step.
Let’s dive in!
Table of Contents
What is Split Testing, and Why Does It Matter?
Split testing (or A/B testing) means you create two almost identical pages, but you change just one element on one of them—for example, the headline.
Once you have those two pages with different headlines, you can start a split test using Systeme.io’s built-in feature.
Systeme.io will then split the traffic evenly between both pages.
For example, one page might have a 17% conversion rate, while another might hit 25%.
If you keep split-testing your landing pages, you’ll always know what works and what doesn’t, and you can keep improving your page’s performance.
The key to successful split testing is to focus on one change at a time—like the headline, image, or color scheme—so you know exactly which element is making the difference.
Setting Up a Landing Page Split Test in Systeme.io
1. Create Your Funnel and Landing Pages
Start by building a simple funnel in Systeme.io.
For this example, we offer a free PDF guide on keto recipes as a lead magnet.
Create your landing page and thank-you page (since the thank-you page will act as the conversion goal).
2. Duplicate Your Landing Page
To start the split test, we need to create a duplicate of our landing page:
Click the Duplicate button.
Confirm the duplication and rename the second page so you can tell the difference (e.g., FREE PDF A and FREE PDF B).
Before setting up the split test, we should define the metric we’ll use to measure success.
For this test, our goal is to see how many visitors from the landing page actually reach the thank-you page.
In short, that means tracking what percentage of landing page visitors actually opt into the email form.
3. Set Up the Split Test
Go to the A/B Test tab and click Choose a Variant.
Select the variant page (e.g., FREE PDF B, since that’s the other version of our landing page).
Set the thank-you page as the goal page (since that’s what we’re measuring).
Click Save.
Now we have two pages ready for the split test: FREE PDF A and FREE PDF B.
4. Edit the Variant Page (FREE PDF B)
Change only one thing on the page—just one!
The headline is usually the best place to start because it’s the first thing people see when they land on your page.
Remember: If no one reads your headline, the rest of your page doesn’t matter.
If you don’t have many ideas for headline variations, here’s what you can do:
- Use tools like ChatGPT to brainstorm alternative headlines.
- Or go old-school—grab a pen and paper, set a timer for 20 minutes, and write as many headline ideas as possible. You’d be surprised at what you come up with!
Once you’ve decided, update the headline on your variant page and save the changes.
5. Start the Split Test
Once both pages are ready, go back to the A/B Test tab and start the split test.
Double-check that your headline is actually changed before launching the test.
Once you start the test, Systeme.io will automatically split your traffic evenly between the two versions.
Testing Your Split Test
The split test is now running! But how do you make sure Systeme.io is actually showing both versions of your page?
Here’s how to check:
- Test in Incognito Mode:
- Open your landing page in Chrome’s incognito mode and view Variant A.
- Open the link again in another incognito window to check if Variant B is displaying.
✅ If both variations are appearing, the split test is running correctly!
- Opt Into the Form to Test Conversions:
- Fill out the form on one variant to simulate a real opt-in.
- Go to the A/B Test tab in Systeme.io to check if the data was recorded.
Analyzing Your Results
Once traffic starts flowing to your landing pages, Systeme.io will track all the important metrics for you. You’ll see:
- Page Views – How many people visited each variant.
- Conversions – How many people completed the goal (e.g., opted into your form).
- Conversion Rate – The percentage of visitors who converted.
After the test is complete, identify the winning page and direct all your traffic to that version with just one click.
Tips for Effective Split Testing
- Start with Big Changes – Test major elements like headlines, images, or CTAs before making smaller tweaks.
- Run Tests Long Enough – Make sure you get enough traffic to get reliable results.
- Keep Testing – Even if a test succeeds, there’s always room for improvement. Keep running tests to fine-tune your results.
Conclusion
🎉 Congrats! You’ve set up your A/B split test.
Systeme.io makes this super simple, doesn’t it?
The trick is to test one thing at a time and let the data tell you what’s working.
Now it’s your turn—go split test your own landing pages in Systeme.io and see how even one small tweak can boost your conversions! 🚀
If this guide was helpful, feel free to share it, and don’t forget to check out more tips and tutorials to grow your business.
