You spend $1 and get $36 back? That’s a good deal, right? Well, that’s exactly what you can achieve with good email marketing. It’s not saturated, it’s not outdated—it’s still here, stronger than ever. Email (when done properly) is still the ROI king, unlike social media, where you never know what will happen tomorrow. With email, you maintain a direct connection with your audience.

It doesn’t matter whether you have a small blog or you’re a business owner. Investing in your email marketing strategy will always be the right move. So, what does email marketing look like in 2025 and beyond?

An Email List is a Goldmine—And It’s Yours!

Everyone seems to want to run paid ads on social media or churn out endless amounts of engaging content, which isn’t easy with attention spans shrinking to mere seconds. Plus, social media changes daily—one day your ad campaign is making $500 a day, and the next, your account is completely blocked due to some random algorithm update.

Email, on the other hand, remains reliable. Sure, there are changes in deliverability, but the core stays the same. You still have direct access to your audience. As long as you avoid spamming them or sending dull, uninspired emails, you can connect with them.

Why It’s Worth the Time to Invest in Email Marketing

Recent studies show that for every dollar spent on email marketing, the return is somewhere between $36 and $42. Even if these figures aren’t 100% accurate, the ROI is still incredible.

What makes email so effective? It’s personalized, scalable, and cost-efficient. Let’s say you own an online store. Why not recommend products to your customers based on their previous purchases or behavior? With affordable tools like Systeme.io or Mailchimp, you can start email marketing and see results without spending an enormous amount of money.

Does this calculation make sense? 🤔

How to Grow an Email List in 2025 and Beyond

You’ll find countless strategies, tricks, and hacks online for growing an email list. In reality, there’s rarely anything revolutionary—it’s actually simple (but not easy!).

• Offer a Lead Magnet: Provide something valuable for free to your audience. Remember, it’s not 2014 anymore, so your freebie must bring real value.
• Use Pop-Ups Strategically: Yes, pop-ups still work, but they need to be optimized for your target audience and not feel spammy.
• Leverage Landing Pages: Create a landing page to collect emails. If you want to do this for free, quickly, and easily, Systeme.io is a great option for beginners who need a simple landing page.

Avoid shady practices like buying email lists. Instead, slowly build trust with your audience. If you focus on building a strong brand, your email list will become one of your most valuable assets.

Make Your Email Campaigns Smart with Personalization and Automation

Let’s be clear: the days of sending generic emails like “Hey, random person, BUY THIS!” are long gone. To succeed, you need to connect personally with your subscribers. Only then will your email campaigns deliver results for your business.

Here’s how:

• Segmentation: Group your audience based on demographics, behavior, or purchase history to send more relevant messages.
• Automation: Use workflows to send timely emails, like welcome sequences or cart abandonment reminders.

Examples: A fitness coach could send personalized workout plans, while an online store might recommend products based on past purchases.

These strategies are just the basics, and most email service providers offer these features.

Email vs. Social Media

It’s important to have a social media presence, especially if you run a business. However, social media shouldn’t be your primary focus, nor should your entire business rely on it.

Why?
Because social media platforms are unpredictable. Algorithms change, policies shift, and accounts can be restricted for arbitrary reasons. One month you’re gaining 1,000 followers a day, and the next, nobody sees your profile because you posted a picture of a puppy, and the algorithm flagged it.

Email is different. You own your list, and you decide when your subscribers receive your message. Email is direct, predictable, and measurable.

Get the Most Out of Your Email List

What can you do to improve your email marketing?

• Schedule Regular Emails: Keep in touch with your audience and show them you care. Always provide value—whether you email them weekly, bi-weekly, or monthly.
• Focus on Subject Lines: Think from your subscriber’s perspective. What subject line would make you click?
• Monitor Performance Metrics: Track open rates, click-through rates, and conversions to refine your strategy.
• Experiment: Test different formats, content types, and calls-to-action to see what resonates with your audience.

Conclusion

Email isn’t dead! Done correctly, email marketing won’t die anytime soon. It’s still the best way to communicate with your audience in a personal and effective way. Build trust, grow your email list, and use strategies like personalization, automation, and consistent engagement. Your email list can become one of your most valuable assets.

Ready to start or grow your email list?